From 1 to 32 Shinko Race Tires: How a Small Test Became a Real Growth Opportunity

Sometimes growth doesn’t start with a big investment — it starts with one small step.

At HOOKED SUPPLY, we’ve been increasingly focused on performance and race tires over the past few years. As enthusiasts and active participants in motorsport, it’s important to us not just to sell products, but to actually know what we’re talking about.

That’s why we started offering Shinko race tires carefully — no large stock upfront. First, watch the market. Test. Sell. Then decide.

And that’s exactly how an interesting insight emerged.

From One Tire to Dozens

In the early years, the numbers were small.

In 2024, we sold 1 Shinko race tire. In 2025, that number grew to 3.

Not huge on paper — but it gave us a clear first signal: there was demand.

In 2026, we decided to take a small step further and purchase more stock.

The result?

32 Shinko race tires sold in 2026.

And perhaps more importantly: the stock we purchased for this test was sold almost entirely. That’s a far more meaningful signal than just a rising sales number.

Start Small, Test, and Reinvest

Our approach has been deliberately simple:

small stock → sell → assess demand → reorder.

This keeps risk manageable while helping us discover which products and sizes are actually in demand.

We don’t want to stock as many products as possible. We want to make sure the right race tires are available for the riders who need them — when they need them.

This aligns with how we operate: focused on drag racing and performance, stocking inventory in the Netherlands, and processing orders as fast as possible.

What Does This Growth Tell Us?

For us, 1 → 3 → 32 is more than a nice graph.

It shows that a product category we initially tested cautiously has real potential to grow further.

The next challenge isn’t just: “Can we sell more tires?”

It’s: “What happens when more stock is available and more riders know that HOOKED SUPPLY can deliver?”

That’s where the next opportunity lies.

Ready for the Next Step

For 2027, we’re exploring how to scale in a controlled way. That means:

• more stock of popular sizes;
• better availability for customers;
• more focus on marketing and online visibility;
• further expansion of our network;
• and more attention for the riders and teams active in the racing world.

The goal isn’t just to get bigger. The goal is to grow sustainably based on real demand.

The first test showed us there’s a market. The next step is finding out how much potential is actually in it.

On to 2027

From 1 tire in 2024, to 3 in 2025, and 32 in 2026.

For us, that’s not the endpoint. It’s the beginning of the next phase.

More stock. More reach. More availability. More growth.

And above all: keep building a company that understands what riders need.

HOOKED SUPPLY — We don’t just sell tires. We race on them.

Browse our full range of Shinko race tires at hookedsupply.eu/collections/shinko-tires.